BOOKOURBUS Cookies Policy

Effective Date: 03 December 2025 | Last Updated: 03 December 2025

1. PREAMBLE

This Cookies Policy (“Policy”) explains how BOOKOURBUS, a registered Partnership Firm under the laws of India, having its principal office at D-29, Vibhuti Khand, Gomti Nagar, Lucknow, Uttar Pradesh – 226010 (“BOOKOURBUS”, “Company”, “we”, “our”, or “us”), uses cookies, web beacons, and similar tracking technologies on its website www.bookourbus.com, mobile site, and mobile applications (collectively referred to as the “Platform”). This Policy is intended to provide transparency and clarity regarding how cookies operate on our Platform, the type of information collected, and the purposes for which such information is used. By accessing or using our Platform, you consent to the use of cookies in accordance with this Policy. Users have the right to manage, refuse, or withdraw cookie consent at any time, as described herein.

2. LEGAL FRAMEWORK

This Policy is formulated in compliance with: (a) The Information Technology Act, 2000 and IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011; (b) The Digital Personal Data Protection Act, 2023 (DPDP Act); (c) The Consumer Protection (E-Commerce) Rules, 2020; and (d) International data privacy principles such as those under the EU General Data Protection Regulation (GDPR), where applicable. BOOKOURBUS is committed to ensuring lawful, transparent, and secure processing of personal data through the responsible use of cookies and tracking technologies.

3. DEFINITIONS

For the purpose of this Policy: • “Cookies” mean small text files that are placed on a User’s device when they visit the BOOKOURBUS Platform, enabling the website to recognize the device and store certain information about User preferences or past actions. • “Session Cookies” are temporary cookies that remain in the browser until the User leaves the website. • “Persistent Cookies” are stored on the User’s device for a set period or until manually deleted. • “First-party Cookies” are created and managed directly by BOOKOURBUS. • “Third-party Cookies” are set by external partners or service providers (e.g., analytics tools, advertising networks). • “Tracking Technologies” include cookies, pixels, beacons, tags, and scripts that collect and analyze usage data. • “Personal Data” means any data that can directly or indirectly identify an individual, as defined under the DPDP Act.

4. PURPOSE OF USING COOKIES

BOOKOURBUS uses cookies for legitimate purposes, including but not limited to: (a) Essential Functionality To enable core website features such as secure login, booking management, and checkout process. Disabling these cookies may affect platform functionality. (b) Performance and Analytics To collect anonymous usage statistics that help us improve website design, loading speed, and user experience. (c) Personalization To remember User preferences such as language, region, and saved routes or search results. (d) Advertising and Marketing To display relevant advertisements, measure campaign performance, and prevent repetitive promotions. (e) Security and Fraud Prevention To authenticate users, prevent fraudulent transactions, and protect against unauthorized activities.

5. TYPES OF COOKIES USED BY BOOKOURBUS

6. THIRD-PARTY COOKIES

6.1 BOOKOURBUS partners with third-party vendors for analytics, payment processing, and advertising. These third parties may set their own cookies on your device when you interact with our Platform. 6.2 Common third-party integrations may include: (a) Google Analytics – for measuring site traffic and performance metrics; (b) Meta (Facebook) Pixel – for optimizing advertisement reach and conversion; (c) Payment Gateways – for secure transaction verification; (d) CRM or Chat Tools – for customer interaction and support. 6.3 BOOKOURBUS does not control the operation of third-party cookies and recommends Users review respective privacy and cookie policies of such providers.

7. COOKIE CONSENT AND USER CONTROL

7.1 By using the BOOKOURBUS Platform, Users consent to the use of cookies in accordance with this Policy. 7.2 Upon first visit, Users will be shown a cookie consent banner allowing them to: (a) Accept all cookies; (b) Customize preferences by enabling/disabling specific cookie categories; or (c) Reject non-essential cookies. 7.3 Users may manage or withdraw cookie consent at any time by: (a) Adjusting browser settings to block or delete cookies; (b) Using in-platform cookie management tools provided under “Privacy Settings”; (c) Contacting BOOKOURBUS at privacy@bookourbus.com for assistance. 7.4 Note that disabling certain cookies may impair essential functionalities such as login sessions, payment processing, and personalized recommendations. 7.5 Most browsers (Chrome, Edge, Firefox, Safari) provide cookie management options in the “Settings” or “Privacy” menu. Users are encouraged to refer to official browser documentation for detailed instructions.

8. DATA COLLECTION AND RETENTION THROUGH COOKIES

8.1 Data collected through cookies may include (without limitation): (a) IP address, device type, and browser version; (b) Pages visited and session duration; (c) Clickstream data and navigation patterns; (d) Time zone and location preferences; (e) Technical error logs. 8.2 BOOKOURBUS does not use cookies to store sensitive personal data such as passwords, payment credentials, or Aadhaar numbers. 8.3 Cookie-related data shall be retained only for the duration necessary to fulfill the purposes mentioned in this Policy, or as mandated by applicable law. (a) Session cookies expire when the browser is closed. (b) Persistent cookies are retained for a maximum of 24 months, unless the User deletes them earlier. 8.4 All data collected via cookies is processed in compliance with the Digital Personal Data Protection Act, 2023 and IT Rules, 2011.

9. THIRD-PARTY ADVERTISING AND ANALYTICS

9.1 BOOKOURBUS may display targeted advertisements through third-party networks such as Google Ads or Meta Ads. 9.2 These third parties may collect anonymized usage information to deliver personalized advertisements based on User interests. 9.3 BOOKOURBUS does not permit any third-party advertiser to access directly identifiable personal information. 9.4 Users can opt out of targeted advertising via: (a) Google Ads Settings (b) Meta Ad Preferences (c) Device-level privacy settings on Android or iOS. 9.5 Analytics partners such as Google Analytics may process aggregate data to evaluate Platform performance. Users can opt out by using the official Google Analytics Opt-Out Browser Add-on.

10. SECURITY AND DATA PROTECTION

10.1 BOOKOURBUS implements industry-standard technical and organizational safeguards to ensure that all cookie data is processed securely, including: (a) Data encryption during transmission; (b) Access control based on least-privilege principles; (c) Routine vulnerability audits and system patching. 10.2 Any suspected breach involving cookie data shall be investigated under the BOOKOURBUS Incident Response Policy, and Users shall be notified in compliance with the DPDP Act and IT Rules. 10.3 Employees and vendors handling cookie-related data are bound by confidentiality obligations under non-disclosure agreements (NDAs).

11. USER RIGHTS UNDER THIS POLICY

11.1 Users have the following rights concerning cookie data: (a) Right to Know: To obtain information on what data is collected and why; (b) Right to Withdraw Consent: To disable non-essential cookies at any time; (c) Right to Correction: To update personal preferences related to cookies; (d) Right to Deletion: To request removal of persistent cookies where applicable. 11.2 All requests related to cookie preferences or data rights shall be directed to: 📧 privacy@bookourbus.com 📞 +91 9519829346

12. LIMITATION OF LIABILITY

12.1 BOOKOURBUS shall not be liable for: (a) Malfunctioning of third-party cookies beyond its control; (b) Data loss caused by browser or device failure; (c) Unauthorized cookie placement by malicious extensions or plug-ins. 12.2 The User assumes full responsibility for managing cookie settings on their own devices. 12.3 BOOKOURBUS’s total liability under this Policy shall be limited to the service fee (if any) paid by the User for the specific transaction affected by cookie malfunction.

13. AMENDMENTS AND UPDATES

13.1 BOOKOURBUS reserves the right to amend, modify, or replace this Policy at any time. 13.2 Updated versions shall be published on www.bookourbus.com, with the date of last revision clearly displayed. 13.3 Users are encouraged to review this Policy periodically to stay informed of any changes.

14. GOVERNING LAW AND JURISDICTION

14.1 This Policy shall be governed by and construed in accordance with the laws of India. 14.2 All disputes arising under this Policy shall be subject to the exclusive jurisdiction of the Courts of Lucknow and the High Court of Allahabad (Lucknow Bench).

15. CONTACT INFORMATION

For any concerns, queries, or requests related to this Cookies Policy, please contact: BOOKOURBUS (Partnership Firm) Registered Office: D-29, Vibhuti Khand, Gomti Nagar, Lucknow, Uttar Pradesh – 226010 📧 Email: privacy@bookourbus.com 📞 Phone: +91 9519829346 🌐 Website: www.bookourbus.com

By using the Platform, you acknowledge and agree to this Cookies Policy.